Join bestselling author John Williams and a team of hundreds around the world to find and launch your own money-making venture

How it works.

14-redv2 Find your ‘Break Free’ idea

No idea? No problem! You’ll receive the Killer Idea Crash Course & can take part in a live idea hotshop with John.

14-redv2 Learn fast

Bite-sized daily lessons to teach you both the mindset and business strategies of The New Entrepreneurialism from productivity to getting traffic.

14-redv2 Stay motivated

Beat isolation & procrastination with the incredible momentum of a private community of hundreds of global participants on the same journey.

14-redv2 Ask John’s advice

Connect directly with John each week in his live business clinic to help make your business idea a success.

14-redv2Expert tutorials

Learn from industry experts about time management, how to do your own PR, how to write a bestselling book, Facebook ads and more.

14-redv2 Website rescue!

Discover how to create your own great-looking website for free in one day + get tech help in the Website Rescue clinic.

14-redv2 In-person meetup

Connect directly with John each week in his live business clinic to help make your business idea a success.

14-redv2 The 10x workshop

Take part in a special 10x workshop with John in the final week to learn how to get 10 times the traffic, subscribers and revenue.

14-redv2 Launch your business idea!

Join everyone else in launching your results on the 30th day and have a chance to win thousands of £ in mentoring.

You’ll walk away with your business idea launched!

In 30 days you’ll have a money-making idea launched with a website, a buy button ready to use, a social media strategy and website traffic plan that works, and possibly even your first sale.

People have now taken the Challenge


“I wrote and illustrated a children’s book. The buzz I got when I had a finished book in my hands was incredible.”

Alanna Freeman

tim“I went from being a miserable Behavioural Economist to a very happy ‘Designer and Maker of Stuff’ thanks to the 30 Day Challenge. Today, I have a portfolio of different creative mini-businesses that pay me. Oh, I signed my friend Mark up for the 30 Day Challenge earlier this year and guess what? He now works for himself too!”

Tim Nicholls

Jody Day - Gateway WomenOn the Challenge, Jody Day started Gateway Women to support & inspire childless women like herself and her idea went viral within the 30 days. Jody now has a global reach of 2 million, an revenue-generating online community, and a bestselling book. “Doing the 30DC gave me both a deadline and the encouragement I needed to get the first version of the Gateway Women website live and book my first public talk, despite my incredible nerves! Thanks for helping me to help so many other women.”

Jody Day

“I am the world’s worst procrastinator, plus I moved house during the 30DC, have ongoing work commitments, a toddler, and a very active dog – yet I still managed to produce something I was proud of. If I can do it, so can you!”

Claire Hughes

It seems like a miracle but I overcame procrastination, one of my key weaknesses, thanks to those 20 minute blocks.

I achieved more in 30 days doing something I love just for myself than I have done in 10 years.

Gayle Pescud

David Barker’s project was to use his love of making things to create a simple meditation stool and then…

”I found an opportunity to get paid to teach courses for others on how to make the wooden stool. And my courses got me noticed by the BBC for a national TV programme.

And just today, the MOD paid me to teach ex soldiers how to make a bench. How did that happen!!”

David Barker

I went from ‘technophobe’ to ‘app developer’.

I now have an app in the App Store. The Life Guidance and Inspiration App has been listed in the What’s Hot listings continuously and has received almost 100% 5 star reviews and ratings. It has already had nearly 3000 downloads in more than 60 countries, with more downloads each day.

How did I do it? It all started with the 30 Day Challenge.

Stephanie Harrison

Anna S - The 30 Day ChallengeI can hardly believe how much I’ve achieved in the last 30 days. I have dreamed about setting up this website for years but never known how to start or had the impetus to figure it out.

Anna Sansom started, is now getting paid for her writing

Anna Sansom

I wasn’t too sure of my idea when I first started on the 1st day, but now I have written a book to sell online which I didn’t have 30 days ago, and I’ve been helped every step of the way by the community.

The best part was seeing what was once a vague idea in my head suddenly become a real tangible object in a single month, after months of just thinking about it and doing nothing.

Michael James

Sarah S - The 30 Day Challenge
I’ve produced something I wanted to do for over 18 months… I actually got on and DID IT!

Now instead of just talking about it, I’m in motion and the project can continue to evolve. The Challenge helped me to start shaping thoughts and ideas for future work directions – you can do so much in this short time!

Sarah Sixsmith created & printed a unique wallpaper design

Sarah Sixsmith

I started with the vague concept of writing a guide for handmade sellers… but ended up with a business. The feedback and encouragement of the other members made me realise: Why just launch a guide when you can actually start a business? I changed my project and finished the Challenge with a clear brand, my offer, and a basic website up and running. Now I’m really doing it!

Claire Hughes now getting paid to do what she loves at

Claire Hughes

I can’t think of another time when I have been so eager to wake up every morning and work on something for any sustained length of time. The Challenge has given me so much – a community of wonderful people and it’s spurred me on to learn so many new skills.

Helen Heery created a typeface from the handwriting of a rock poet

Helen Heery

I knew I wanted to be an Adventurer but I didn’t know where to start. The 30DC just stopped the over thinking and perfectionism that used to get in the way. I committed to an idea for 30 days: Mission Spain was born.

I started on the 1st and by the 30th I had an impressive wordpress site and was sitting in a plane to Spain picking up my bike from one of my Sponsors. Two days later I started a language course in Salamanca that was also sponsored, preparing myself to mount the saddle and cycle around Spain by myself for two months.

Everything was organized in 30 days and in the end I had an incredible adventure which 5000 people followed online.

Nadine Horn

Chrissie - 30 Day Challenge

I would love to do this again, it gives you such a big push in the right direction – particularly when you’ve paid money for it! The Challenge was worth every penny.

Chrissie Slade of Gorgeous Guineas created and packaged a specialist shampoo for dogs in 30 days

Chrissie Slade

You’ll learn…

Week one:

  • The market research technique that’s stupidly straight forward (and yet almost no one does
  • How to create a stunning website quickly and for free (without WordPress!)
  • How to make real progress in 20 minutes a day

…and more

Week three

  • How to build an email list on automatic
  • How to get your own graphics or logo
  • How to stop wasting your time on social media and actually get results

…and more

Week two:

  • How to beat perfection & procrastination and get stuff done!
  • How to stand out & succeed in a crowded market using the power of superniching
  • How to offer something people will be happy to buy and get your first customers or clients

…and more

Week four

  • How to quickly get your first customer or client
  • How to get other people to send you a flood of traffic, subscribers and buyers

…and more

Access to amazing guest experts

Save an hour every day

Author of ‘How to be really productive’, Grace Marshall, will show you how to save an hour a day to invest in your business

Promote your art / craft

Patricia van den Akker, founder of The Design Trust, will show you how to succeed as a designer or maker

How to hit the headlines

PR guru Amanda Ruiz will show you how to save thousands on PR agency fees by winning your own press coverage

Get results on Facebook

Caroline Thomas of Social Accelerators will show you how to get real results on Facebook


The 30 Day Challenge begins 1 November but it always sells out in advance. Book your place today and get access to the private community, all tuition, live sessions with John, website rescue clinic, and launch competition – altogether valued at £1297.

Join today and get a very special offer:


Pay just 2 instalments of £148.50 including VAT.
(About $151 for US residents)

WARNING: THE CHALLENGE IS ALWAYS OVERSUBSCRIBED and with limited places available you’ll have to act fast!

Got a question?

How much time do I need available to take part?

We show you how to make progress in as little as 20 minutes a day 6 days a week on your project. You’ll also want some time to read the Daily Buzz and connect in the community. Of course the more time you can put in (eg at the weekend), the bigger your project can be but you’ll be amazed what you can achieve in short slots of time every day when we show you how.

Do I need to be in the UK?

Not at all! We have participants from all over Europe, the US, Africa and Australasia. In fact some people take the challenge while travelling around the world. As long as you can get online regularly, you can join! Just be sure to send us a photo of your location so we can enjoy it too

When does it start?

The private online playground opens 31 October for kick off on 1 November. But booking is limited so do grab your place NOW!

I am away/offline for some of November, is it still worth joining?

Yes. Most people will be away or offline for at least a few days out of the month. 5-6 days or even 7 is quite manageable because you can just catch up afterwards. If you’re offline longer than that, ask us in the chat box below and we will give you an honest opinion.

When are you running it again?

Who knows! We don’t have another 30 Day Challenge scheduled at present. Face it though, there’s always going to be obstacles to starting something new. Don’t put off the life you want any longer. Book your place today.

I don’t have an idea to start; can I still join?

Absolutely! You will received the Killer Idea Crash Course to help you generate ideas you love from scratch and work out which one is the very best for *you*. PLUS John will be running a live business clinic in the first week focussed on choosing the right business idea.

I've already started my own business, is this relevant for me?
launch a new product/event/programme to take your business to a whole new level, you’ll learn how in the Challenge. Feel free to ask your questions though in the chat box before joining.
I've taken the Challenge before. Is it different this time?
Yes! We’ve reworked the entire Challenge – we have a brand new community platform (with mobile app), a new focus on launching a real product/service/book/income stream in 30 days, and lots of new content on the practicalities of making money from a business idea today.