Screw Work Let’s Play
THE 30 DAY CHALLENGE
With John Williams & Selina Barker
Join a team of 200 people around the world
to start doing what you love in just 30 days
WE’VE NOW KICKED OFF WITH 200 CHALLENGERS!
You know that awesome idea you never get round to doing?
The blog you want to start?
The spoof documentary, or comedy You Tube series you’d love to create?
The novel you’d love to write?
That creative project you want to do (when you have the time, and figure out how)?
The homemade chilli sauce you want to sell at the market?
The business idea you’d love to test out?
You don’t need to wait a moment longer.
We’re going to get you DOING that thing you love in just 30 days! Without quitting your job, without spending a ton of money, and even if you have no idea where to start!

“Wow. Just wow.
In six years of writing for Psychologies magazine I have done any number of
goal-setting, dream-boarding, wish creating type workshops.
The 30 Day Challenge was the best ‘make it happen’ programme
I have ever done.”
- Anita Chaudhuri, Features Editor, Psychologies Magazine
Can 30 Days Change Your Life?
You know when you’re talking to someone who does something AMAZING and you get that pang of ‘hmph, I wish that were me’? Where you meet a person who is doing something that you should be doing – running that event you wish you’d thought of, or having an online business so similar to the idea you had or starting a blog that you know you could write just as well (or better) – and you think ‘I thought of that! If only I’d got to it first’.
We all have something we WISH would happen but sometimes life just gets in the way.
Well right here, right now, in THIS 30 DAY CHALLENGE you can finally make that idea happen.
I’ve produced something I wanted to do for over 18 months… I actually got on and DID IT!
Now instead of just talking about it, I’m in motion and the project can continue to evolve. The Challenge helped me to start shaping thoughts and ideas for future work directions – you can do so much in this short time!
– Sarah Sixsmith – created & printed a unique wallpaper design (wallpaperwithastory.com)
We know how it feels:
You have an idea for something you’d like to do… maybe you scribble some notes and imagine what it would be like. You get excited…
Then between job, home and the rest of your life, it takes a back seat… and soon becomes something you’ll get to on the weekend (but that weekend never comes).
This time, things are different. This time, your project is actually going to take off.
You see, we are BIG into making amazing things happen, but we know they don’t happen by sitting down in front of your computer alone – and they definitely don’t happen by ‘willpower’.
We have spent over a decade studying the psychology and strategies of happiness, creativity, and getting stuff done – and we’ve put it all into the 30 Day Challenge.
Then we proved it all with 150 people taking part at once.
Not content with that, we made it even better – and proved it again with 200 people.
Now it’s your turn.
Now listen up because this is so important:
This here is YOUR moment - not in 3 months’ time, not next year, not in 10 years’ time when you have ‘a bit more space to think’ (hint: you won’t)… right NOW is your time.
When in a year’s time, someone turns to you and says ‘I wish I could do that thing you do but it’s just not possible for me’, THIS is the moment you’ll look back on and say ‘this is where it all began… this is where my idea finally came to life… and it only took 30 days and the only wish I have is that I’d done it even earlier‘.
We kick off 1st May – Ready to join us?
What will YOU do?
See what might be possible for you in 30 days in this 2 minute video with John and Selina.
What can you do in 30 days?
The answer is a lot more than you think.
You don’t need to have a grand idea to take part in the 30 Day Challenge. You might not even have made up your mind what to do yet (don’t worry we’ll help you choose an idea) but the Challenge has a funny way of bringing the best out of you, and helping you to do something that REALLY excites you.
I can hardly believe how much I’ve achieved in the last 30 days. I have dreamed about setting up this website for years but never known how to start or had the impetus to figure it out.
It was an amazing feeling to believe (finally) that I am actually “allowed” to have something in my life that I have wanted for for so long.
- Anna Sansom, atanysize.com
What started out as simple 30 day projects have turned into new careers, awesome events, popular blogs, books and even businesses!
Whatever your idea is, no matter how big it seems or how fuzzy it looks right now, in the 30 Day Challenge you’ll turn it into a short ‘Play Project’ that immerses you in making the most exciting bit of your idea happen right away.
We want it to be your success story that we tell next time…
So, what will you do?
“One day I will learn to use a camera properly, finish that book, launch that website, organise that event…”
What is YOUR ‘one day’ thing? Whatever it is it’s about to come true. Because THIS is your one day. And you get 30 of them – 30 days to make things happen with the brightest, fastest moving ‘make it happen’ movement you will ever have a chance to be a part of.
We know how to beat the obstacles
We know what gets in the way of doing something you love:
- You can’t decide which idea to run with
- You’ve got no idea where to start
- You’re not sure your idea is right (where will it go?),
- You don’t know if your idea will work
- You just don’t have enough time
End result: things don’t get rolling and nothing changes.
Then 30 days go by, then 30 months, then more, and you’re still where you were at the start.
On the 30 Day Challenge we will show you how to get over every one of these barriers – and more – once and for all.
I promise you will find the time to work on your project. I am the world’s worst procrastinator, plus I moved house during the 30DC, have ongoing work commitments, a toddler, and a very active dog – yet I still managed to produce something I was proud of. If I can do it, so can you!
– Claire Hughes, busy person, procrastinator, and successful 30 Day Challenger
Above all you get a programme specially designed by your two guides: John and Selina.
Your guides in the challenge – John and Selina
Best-selling author of Screw Work Lets Play, John Williams, has spent 10 years studying the psychology of creativity, happiness, and getting stuff done. He has turned all this into startlingly simple, yet effective, tools for getting paid to do what you love. John’s advice and programmes have appeared in The Times, The Sunday Times, Psychologies, Elle magazine, and Marketing Week.
Selina Barker is an expert on the power of play and stress-free productivity. She co-founded a pioneering career change organisation and truly lives life as a ‘player’ – last year Selina travelled the UK for 6 months, living and working from a campervan named Beryl. This year she learnt to surf in Costa Rica, created a pop-up home in Buenos Aires for 5 weeks and lived on a boat in the snowy Chilean fjords. And she does all this while leading a play revolution as head coach at Screw Work Let’s Play.
We’re on a mission.
A mission to get you (and as many people as possible) doing what you love
RIGHT HERE, RIGHT NOW.
Join the Play Revolution!
How does it work?
The Screw Work Let’s Play 30 Day Challenge is a unique online experience that we know you’re going to love. It is a HUGE amount of fun. And you can take part wherever you are in the world because we’ll be connecting the movement in a global private online playground.
Here’s how it works – the 7 magic ingredients:
1. Guides on how to choose your project (and get ready to kick it off)
- Your Fast-Start Pack: A speedy intro to how the challenge works and how to get ready, sent to you by email the week before the challenge starts, so that you can be fully prepared for blast off on the 1st day.
- How to choose your 30 day project:
Don’t have a clear project idea yet or too many ideas and don’t know which to choose from? As soon as you sign up we’ll kick you off with a FREE bonus video class with John and Selina on “How to choose your 30 day project”: - How to generate ideas if you have no idea at all
- How to choose your best idea if you have more than one idea
- How to scale down a big idea (want to write a book? Start a business?) and turn it into a 30 day play project that will help make that big idea come alive
2. Membership of the 30 Day Challenge Private Online Community
How on earth did you and John get such a wonderful group of people in one place, working together, encouraging one another? I get so excited seeing all these creative people pursuing their dreams! This is an amazing experience.
-David H
This is really where the magic happens. Imagine 200 friendly, creative people all taking the journey with you together for 30 days. You know what that means?
You don’t have to do it all on your own anymore!
Throughout the challenge you’ll be part of our private online community exclusively for the 200 of you who are out there making it happen This is where you come to:
- Share the buzz of 200 people making their ideas happen: read and comment on updates, photos and videos – and post your own
- Ask for help and advice or shout when you get stuck
- Celebrate your successes and reach out for that bit of extra encouragement
Now you’ve got 200 people on your side. This changes everything.
NEW: Face To Face Meetups:
Selina and John will organise a free meet-up in London and help challengers all over the world co-ordinate their own meet-ups.
3. Encouragement, Advice, Support, and friendly butt-kicking when required!

Our very own play guru, Selina Barker, will be on hand and online throughout the 30 Day Challenge to cheer you on, help you when you get stuck, and keep you focussed and fired up! On top of that, you get:
- The Daily Buzz: Daily bite-size tips and techniques to show you new ways to make things happen with fun and ease, deal with internal blocks, and get you moving if you get stuck. Much of this is content from John that you won’t find in his book!And you’ll find John popping in regularly on the conversation around the Daily Buzz.
- Video messages from John and Selina to turbo-charge every ‘Play Wednesday’ with fun and energy
- Live Online Chat every Wednesday with Selina to help out anyone stuck in a rut or high five anyone who fancies swinging by to share in their excitement of the progress they’ve made (and Selina loves this so don’t be shy!)
- Get It Done Day: A day one weekend that we all set aside to blitz our projects at the same time and witness each other’s progress online
Essentially, the 30DC has taught me how to play again, to not take life so seriously. I had forgotten this essential part of my life. This project has booted me into the wide blue yonder with play and given me incredible confidence to start really doing the things I love instead of what other people want me to do.
– Rachael Green

Benvenuti alla sfida di 30 giorni!
Due to the success of the Italian edition of Screw Work Let’s Play, Mollo Tutto!, we’ve attracted a lot of interest in the challenge from Italy.
So to support our Italian challengers, we have Fabrizio from Genoa helping out (while also undertaking his own project). Unisciti a noi!
4. Amazing experts you normally only read about

Each of these hard-to-reach experts will be providing a live and interactive tutorial on the phone to get you up to speed fast in their area of expertise and give you a chance to ask your own questions.
- Barbara Winter – How to make your first £100 (or $ or €) Barbara is US author of Making A Living Without A Job and has been helping people get started for the last 25 years. Barbara is an expert on turning your passion into a ‘profit centre’.
- Jurgen Wolff - Focus for creative people: Hollywood scriptwriter and creativity guru, Jurgen Wolff, has written a dozen books (including “Creativity Now!” and “Focus”), and more than 100 TV scripts, TV movies, a feature film, and stage plays produced in the US and Europe. Jurgen teaches writing and creativity online and in workshops around the world.
- Jacqueline Burns – Getting published – book deals vs self-publishing. Jacq was commissioning editor at Random House and editorial director at Harper Collins prior to setting up as a literary agent and publishing consultant. In non-fiction her focus is on personal development, business, how-to books, parenting, and well-being. In fiction her focus is women’s fiction. She has ghosted on a wide range of subjects from neuroscience to forced marriage. She also wrote a series of humorous books The Handbag Book of Girly Emergencies, under a pseudonym.
- John Williams – Writing a best-seller: John will run a Writers’ Teleclass for everyone from bloggers to wannabe authors to ask their most burning questions about writing, blogging, finding your voice, and creating a bestseller. John turned a blog into a best-selling book, won a book deal in record time, and has been featured in The Times and The Sunday Times. He is currently writing his second book on how to make ideas happen.
- Business and marketing guru Marianne Cantwell of Free Range Humans – How to brand yourself Marianne is a branding geek and has consulted to multinational companies (such as Nokia and Disney) on how to stand out in a tough marketplace. She is currently writing her first book, to be published this Autumn. Marianne will run a one interactive teleclass on how to brand yourself to stand out from the crowd and get noticed.
- Parents’ Productivity coach Grace Marshall will share her tips on juggling your personal projects with your family time and getting things done without compromising your family. Grace runs her own business and is mum to two young children (Grace’s approach works well for busy non-parents too!)
5. Help With Your Blog or Website
- Free guide “How to setup your own self-hosted blog or website in 20 minutes” – If you’ve been putting off creating your own blog or website, follow the steps in this free fool-proof guide and you’ll have a new website installed and running in 20 minutes.
We install your site!
If you want to install your own website using WordPress, we will do it for you for FREE when you use our recommended hosting company. (Full details of this offer when you join the challenge)
2 Hour Interactive WordPress Masterclass with Julie Hall
NEW! Entrepreneur and self-confessed internet geek Julie Hall will run a 2 hour interactive online session to introduce you to WordPress and answer your questions about using it on your website.
Julie is founder of the fabulous community for women entrepreneurs, Women Unlimited, and small business web design agency Springmedia. She loves all things to do with social media, WordPress and marketing on the web. She not only builds WordPress websites, but has taught over 300 small business owners how to build their own website.
6. The unique 30 Day Challenge “Play Process”

- A remarkable yet simple process to get stuff done even when you only have 20 minutes to spare a day
- How to beat resistance, creative block and your own doubts & fears
- Your Printable Ticksheet Poster to put up on your wall – a deceptively simple system for keeping you on track and moving forward every day.
- A whole new approach to making your ideas happen (without laborious plans and research) that you can use again and again
- Weekly checkins and an all-important deadline to make sure you make it happen!
My productivity in the past month has shattered any expectations I previously had. It makes sense how prolific people work in a way that it never had before. They work smarter, not harder. So simple!
– Rowan Hand, GMAT coach – launched website and ebook
7. You. Yes, you.
You saying ‘yes I’m in!’ and ‘yes I’m up for making this happen’ and ‘yes, yes, yes this time I will say YES to my life!”
All this for a fraction of the cost of hiring a careers or life coach (but triple the fun)
Our Screw Work Let’s Play Programmes usually cost at least £600-£900 but we wanted make the experience that is the 30 Day Challenge as accessible to you as possible. So we are offering this programme for under £200.
The 30 Day Challenge starts 1st May
The price is just £199.50 for the whole programme
including access to the online playground, daily buzz emails from John and Selina, live webchats, invaluable expert advice, the Faststart Pack, Play ticksheets and resources and a team of 200 people around the world spurring you on.
That’s 30 days of lifechanging stuff
for only £199.50
BONUS: free bonus video class with John & Selina on “How to choose your 30 day project”
There are no plans to run this again anytime soon…
Don’t miss your best chance to make a real start on creating the life you dream of. Grab your place now.
Wondering how 30 days can change your life?
Here is what people say about the 30 Day Challenge
(you know you want to)
I almost didn’t sign up for this…
…worrying about lack of time, money, starting something and not finishing it, but I can’t tell you how glad I am that I signed up and followed through.
I have just finished looking at everyone’s achievements on the forum. Wow! More than once I found myself close to tears, seeing what people had achieved.
I would never have thought that so much amazing positive energy could have been generated and so many amazing projects achieved in such a short space of time.
This project has been truly life changing for so many people… myself among them.
– Julia Elmore, DiscoverOutsiderArt.com
I started with the vague concept of writing a guide for handmade sellers… but ended up with a business. The feedback and encouragement of the other members made me realise: Why just launch a guide when you can actually start a business? I changed my project and finished the Challenge with a clear brand, my offer, and a basic website up and running. Now I’m really doing it!
– Claire Hughes, now getting paid to do what she loves at www.makedoandsell.com
I can’t think of another time when I have been so eager to wake up every morning and work on something for any sustained length of time. The Challenge has given me so much – a community of wonderful people and it’s spurred me on to learn so many new skills.
People noticed a change in me as I discovered a new lease of life.
– Helen Heery – created a typeface from the handwriting of a rock poet
On the 30 Day Challenge I created a food blog. I didn’t think I had a voice for blogging before this! The weekly check-ins made sure I really did it and now I have a real blog with a specific focus.
Without the 30DC I would still be just talking about creating a blog.
– Janet Mackechnie – food blogger
I’m just soooooooooo glad that I signed up for the 30DC. I’ve found the Daily Buzz a real motivator and I’ve been inspired by the people and their projects.
– Beverley James.
I would love to do this again, it gives you such a big push in the right direction – particularly when you’ve paid money for it! The Challenge was worth every penny.
– Chrissie Slade of Gorgeous Guineas – created and packaged “Fox Poo Shampoo” for dogs in 30 days www.foxpooshampoo.co.uk
I knew I wanted to be an Adventurer but I didn’t know where to start. The 30DC just stopped the over thinking process, I took a pick and committed myself to an idea for 30 days and let it evolve, see what it can become. What are 30 days? I had nothing to lose and in the end gained experiences, skills and friendships that I could not have planned myself: Mission Spain was born.
I started on the 1st of April and on the 30th of April I had an impressive wordpress site and was sitting in a plane to Spain picking up my bike from one of my Sponsors. Two days later I started a language course in Salamanca that was also sponsored, preparing myself to mount the saddle and cycle around Spain by myself for two months. Everything was organized in 30 days and in the end I had an incredible adventure followed which 5000 people followed online.
The challenge kept my momentum going and stopped the perfectionism that used to get in the way.
The weekly summaries and checklist helped me keep track of the steps and things that would form the outline of the project, Selina’s motivation kicks reminded me of little tricks and tools to keep the momentum and the community helped me to create an amazing adventure. Now I’m ready for the next one: writing the book, Mission Spain!
– Nadine cycled 4000km around Spain, sponsored. She tracked her adventure at www.missionspain.wordpress.com.
I wasn’t too sure of my idea when I first started on the 1st day, but now I have written a book to sell online which I didn’t have 30 days ago, and I’ve been helped every step of the way by the community. The best part was seeing what was once a vague idea in my head suddenly become a real tangible object in a single month, after months of just thinking about it and doing nothing. –Michael James

