Find A Money-Making Idea You Love and Launch It In Just 30 Days!

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What Do YOU Dream Of Doing?


Making a living without a job?


Getting paid to do something you love?


Find a business idea that really excites you?


Selling your art, products or skills for the first time – your first ‘Playcheque’?


Writing a book and selling your first copy?


Starting something fun you could turn into an income stream – a blog, an event, public speaking, or performing live in front of an audience?

Here’s How To Get Started In Just 30 days

The Screw Work Let’s Play 30 Day Challenge is a UNIQUE global experience with over 200 participants where we lead you through finding a money-making idea you love (if you don’t already have one), creating a version of it that you can launch quickly – and then making it happen within 30 days.

You could even make money from it for the first time!

And that’s WITHOUT quitting your job, WITHOUT spending a ton of money, and WITHOUT even needing an idea before you start!

Not got an idea? We’ll help you find one quickly

You’ll be amazed how easy it is to generate ideas that could get you paid to do what you love – once we show you our tricks.

And if you’re really stuck, we give you 5 Business Idea Cheatsheets – templates for:

  • How to make money out of a blog,
  • The easy way to write a book and get it published,
  • How to quickly start getting paid as a freelancer or coach/advisor,
  • telescopeHow to sell your art or handmade goods online,
  • How to run your own money-making event for the first time


Got so many ideas you can’t choose? We’ll show you how to choose the right one for you.

Idea too big? Don’t know how to start? We’ll show you how to make a version you can launch in 30 days without spending lots of money – and how to scale it up from there.

Launch It In 30 Days: Unlike other courses that teach you some techniques you have to go off to use alone, in the 30 Day Challenge we lead you day by day through creating something you love in 30 days.

Psychologies magazine

“Wow. Just wow.

In six years of writing for Psychologies magazine I have done any number of
goal-setting, dream-boarding, wish creating type workshops.

The 30 Day Challenge was the best ‘make it happen’ programme
I have ever done.”

-– Anita Chaudhuri, Features Editor, Psychologies Magazine

vectorstock_2111941Make Your First Playcheque

We’ll show you easy ways to get paid for the very first time. You’ll bypass the things most people waste time on at the beginning and follow our simple strategy to get results fast.

You might even make your first ‘playcheque’ during the 30 days of the challenge!

“I went from being a miserable Behavioural Economist to a very happy ‘Designer and Maker of Stuff’ thanks to the 30 Day Challenge”

“Today, I have a portfolio of different creative mini-businesses that pay me; I write for a couple of different magazines, I make props for blockbuster movies, I’m in the middle of publishing a book on arcade game artwork and I have a joint venture creating framed prints with my buddy Mark.

Oh, I signed my friend Mark up for the 30 Day Challenge earlier this year and guess what? He now works for himself too!”

Tim Nicholls

Jody Day started Gateway Women (a website and network to support & inspire childless women like herself) in just 30 days and quickly attracted press. It now provides her full time income.

“Doing the 30DC gave me both a deadline and the encouragement I needed to get the first version of the Gateway Women website live and book my first public talk, despite my incredible nerves!

There’s been no looking back since then and I’m increasingly becoming known as ‘the voice of the childless generation’ – it seems I’m the founder of what looks like a new social movement!

Thanks for helping me to help so many other women.”

Jody Day

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Short Of Time?

Got a full time job? A family to look after? Got little spare time and not much energy at the end of the day?

On the 30 Day Challenge we work with whatever time you have. And we’ll teach you a remarkable process for making real progress even when you’re getting home late ready to flop onto the sofa.

“I promise you will find the time to work on your project. I am the world’s worst procrastinator, plus I moved house during the 30DC, have ongoing work commitments, a toddler, and a very active dog – yet I still managed to produce something I was proud of. If I can do it, so can you!”

Claire Hughes

Handmade Horizons

It seems like a miracle but I overcame procrastination, one of my key weaknesses, thanks to those 20 minute blocks.

I achieved more in 30 days doing something I love just for myself than I have done in 10 years

Gayle Pescud


Tired Of Starting Things And Not Finishing Them?


In the Challenge, you have a deadline and a community of 200 people all working to the same schedule. As a result, the majority of people follow through and deliver their project on the 30th day.

So if you’ve been this putting off for months or even years, this time you will do it!

Make your ‘one day’ project happen now.

David Barker’s project was to use his love of making things to create a simple meditation stool and then…

”I found an opportunity to get paid to teach courses for others on how to make the wooden stool. And my courses got me noticed by the BBC for a national TV programme.

And just today, the MOD paid me to teach ex soldiers how to make a bench. How did that happen!!”

David Barker

Now teaches courses for

I went from ‘technophobe’ to ‘app developer’.

I now have an app in the App Store. The Life Guidance and Inspiration App has been listed in the What’s Hot listings continuously and has received almost 100% 5 star reviews and ratings. It has already had nearly 3000 downloads in more than 60 countries, with more downloads each day.

How did I do it? It all started with the 30 Day Challenge.

Stephanie Harrison



John Williams

…is best-selling author of Screw Work Lets Play. Ten years ago he left a job as senior managing consultant at Deloitte to create a new life.

Now he runs his own 6 figure business doing what he loves.

John has turned what he’s learned along the way into startlingly simple, yet effective, tools for getting paid to do what you love and has been featured in The Times, The Sunday Times, The Daily Mail, Psychologies, Elle magazine, Marketing Week, The Financial Times and more.

Liz Brown


Liz left financial services after 23 years to create her own business, Lizzie’s Cake Kitchen. With no formal qualifications or training, Liz won her first orders within just a couple of weeks and ended up creating over 900 cakes in 2 years!

She went on to retrain as a life coach and specialises in helping entrepreneurs and creative people make their ideas happen.

Liz has spent the last two years deepening her knowledge of modern marketing strategies. So whether you need a bit of encouragement or a practical answer on how to get your website noticed, just pop in and ask Liz in the Coaching Zone any time.


Julia Elmore

Julia-circleJulia has completed no less than FOUR 30 Day Challenges! This has helped Julia to create her own website, set up an Etsy shop, start teaching art at her son’s school, run art workshops for adults, and lead creativity and gratitude programmes online.

Now Julie is our ’30DC Genie’. She will be checking in on Challengers’ progress throughout the 30 days, offering encouragement and support wherever it is needed.





We have invited four lovely 30 Day Challenge Graduates – Frank Mason, Pete Linforth, Richard Pettitt, and Donovan Grant – to come and help others in the Challenge who are new to how it all works.

So alongside their own projects they are volunteering to cheer others along and offer support and pointers for those on the Challenge for the first time.

Look out for the heart badge on their profiles whenever you need a pointer for the right way to head.

We’re on a mission.

A mission to get you (and as many people as possible)
doing what you love and getting paid for it




The Screw Work Let’s Play 30 Day Challenge starts 1st November 2014.

The Challenge is a unique online experience that we know you’re going to love. It is a HUGE amount of fun. And you can take part wherever you are in the world because we’ll be connecting the movement in a global online playground.

Here’s how it works – the 10 magic ingredients:

  1. An idea you love: The Killer Idea Crash Course & Business Idea Cheatsheets

In 5 days of easy to digest videos, articles and checklists, we show you:

  • How to generate ideas you’ll love doing and that could make money for you (if you don’t have one already)
  • How to choose between all your possible ideas
  • How to turn big ideas into something you can launch in just 30 days (you’ll love this when you see how we do it!). So no matter how big your dreams – write a book, launch a global business, change the world – you can start in a really simple way right now.
  • Stuck for an idea? Steal one of ours. The Business Idea Cheatsheets show you 5 great projects you can start with if you have no ideas at all from how to make money out of a blog or book to quickly getting paid as a freelancer or coach/advisor
  1. 30 days of advice, support and coaching

John and his team are with you daily in the challenge to supercharge your progress. 30 Day Challenge Coach Liz Brown will be on hand in the Coaching Zone throughout the 30 Day Challenge to answer your questions, sanity-check your idea, give you a confidence boost when you need it (or a friendly kick up the backside when more appropriate!)

Your First £1000

For the first time ever, John is going to run a series of online sessions in the Challenge on how to make your first £1000.

John  will connect live with everyone on the Challenge – each week for 4 weeks – and tell you the critical yet simple things you must know to make your first £1000 (even if you don’t have an idea at the moment).

Not just that, he’s going to share how to get your first thousand readers for your blog, your first thousand subscribers to your website or newsletter, and then your first £1000 of income (or $1000 or €1000…)

Then he’ll take whatever questions you have and answer them on the spot – whether it’s about finding your idea, what to call your website, what tools to use to spread the word, how to make money out of it, or how to charge the best possible price.

  1. Entrance To The 30 Day Challenge Private Online Community


“How on earth did you and John get such a wonderful group of people in one place, working together, encouraging one another? This is an amazing experience.” – David H

This is really where the magic happens. Imagine 200 friendly, creative people all taking the journey with you together for 30 days. You know what that means?

Site on orange.001You don’t have to do it all on your own anymore!

Throughout the challenge you’ll be part of our private online community exclusively for the 200 of you who are out there making it happen. This is where you come to:

  • Share the buzz of 200 people making their ideas happen: read and comment on updates, photos and videos – and post your own
  • Ask for help and advice or shout when you get stuck
  • Celebrate your successes and reach out for that bit of extra encouragement

Now you’ve got 200 people on your side. This changes everything.

  1. The Unique 30 Day Challenge Play Process – A Radical New Approach To Making Ideas Happen


Day by day, you’ll be learning and practicing a whole new way to make ideas happen. Once you’ve discovered it you’ll finally realise how wrong most of the advice you receive is!

You’ll learn:

  • The simple way to find ideas and get them off the ground – and have fun doing it!
  • A remarkable yet simple process to get stuff done even when you only have 20 minutes to spare a day
  • How to beat resistance, perfectionism, and your own doubts & fears
  • How to make rapid progress without the need for laborious business plans for project plans

Each Day You’ll Receive The Daily Buzz: Daily bite-size tips and techniques to show you new ways to make things happen with fun and ease, deal with internal blocks, and get you moving if you get stuck. Much of this is content from John that you won’t find in his book – including pieces from his follow up book that even his publisher hasn’t seen yet! And you can discuss the ideas and lessons with John himself in a daily online conversation around the Daily Buzz.

  1. Tutorials from amazing experts you normally only read about

experts-30dc7 Each week on the challenge we will post a recorded tutorial from one of these hard-to-reach experts to get you up to speed fast in their area of expertise. And you’ll have a chance to discuss the content online with your 200 fellow challengers.

  • Barbara Winter – How to make your first £100 (or $ or €) from author of the classic book ‘Making A Living Without A Job’
  • Jacqueline Burns – Getting published: Former commissioning editor at Random House, now a literary agent, Jacq explains the world of book deals, publishing and self-publishing. We will connecting live with Jacqueline in a ‘Kitchen Hangout’ with John!
  • Claire Hughes – How to make money from your handmade products. Claire of Handmade Horizons shows arts & crafts creators how to make money from their creations.
  • John Williams – How to make money from books: John answers your burning questions about writing, blogging, finding your voice, and creating a bestseller.
  • Simon Williams – How to make money from apps. From author of the best-selling book RichAppPoorApp and creator of an international App development company.
  • Kayleigh Angus – Social Media Crash Course Award-winning social media expert Kayleigh has worked with some of the UK’s biggest and best retailers including Burberry, Selfridges and Mothercare and will show you how to get more friends & followers on Facebook, twitter and more
  • Terri Belford – How to make recurring income in arts and crafts
  • BONUS TUTORIAL 1: How to create a business you can run from anywhere in the world – by Lea Woodward of
  • BONUS TUTORIAL 2: Parents’ Productivity Tips – Author of 21 Ways to Manage the Stuff That Sucks Up Your Time, Grace Marshall shares her tips on getting things done without compromising your family.
  1. Help With Your Blog or Website


“Ask the expert” day with website expert, Jason Kruger

This is your chance to ask all those techie questions about themes and widgets and all that stuff – and get answers from web guru, Jason Kruger, who normally charges 100s of pounds for a day of his time

  1. We install your site!


If you’d love a brand new WordPress website or blog but aren’t technically minded, we will install it for you for FREE and throw in dozens of top quality design themes AND a Video User Manual. All you have to do is register with our recommended hosting company. (Full details of this offer when you join the challenge)

  1. Face To Face Meetups


John will host a free meet-up in London and help challengers all over the world co-ordinate their own meet-ups.

  1. Accountability


You know how easy it is to say you’re going to do a project but then find that life gets in the way? The 30 Day Challenge includes a weekly checkin process to help you get really clear what you want to do each week – and then commit to it with the encouragement and accountability that means you actually DO IT!

BONUS: Your Printable Ticksheet Poster to put up on your wall – a deceptively simple system for keeping you on track and moving forward every day.

Now you have a deadline for your project: Launch day

Imagine 200 friendly people working alongside you to the same schedule, each working to make their idea happen by the 30th day. The experience is quite unlike anything else. That’s why so many people retake the 30 Day Challenge – just for the buzz!

And on the 30th, everyone shares what they’ve created, no matter how small or large and the surge of positive feedback has to be experienced to be believed.

  1. You – with a finished project


Just imagine – you, at the end of 30 days, finishing with something real to show for it. Now you know you can find ideas and make them happen. And you can use everything you’ve learned to build on it further – or create something new and even more exciting.

And you might have even made your first playcheque!

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How much time do I need available to take part?

We show you how to make progress in as little as 20 minutes a day 6 days a week on your project. You’ll also want some time to read the Daily Buzz and connect in the community. Of course the more time you can put in (eg at the weekend), the bigger your project can be but you’ll be amazed what you can achieve in short slots of time every day when we show you how.

Do I need to be in the UK?

Not at all! We have participants from all over Europe, the US, Africa and Australasia. In fact some people take the challenge while travelling around the world. As long as you can get online regularly, you can join! Just be sure to send us a photo of your location so we can enjoy it too 😉

When does it start?

The private online playground opens 31 October for kick off on 1 November. But booking is limited so do grab your place NOW!

I am away/offline for some of November, is it still worth joining?

Yes. Most people will be away or offline for at least a few days out of the month. 5-6 days or even 7 is quite manageable because you can just catch up afterwards. If you’re offline longer than that, ask us in the chat box below and we will give you an honest opinion.

When are you running it again?

This could well be the last time! With all John’s commitments in 2015 this is likely to be your chance to join us on our most accessible programme. Don’t put off the life you want any longer. Book your place today.

I don’t have an idea to start; can I still join?

Absolutely! We have created the brand new Killer Idea Crash Course to help you generate ideas you love from scratch and work out which one is the very best for *you*.

If there’s anything else you want to ask, use the Chat window on the bottom of the screen NOW!

The 30 Day Challenge will sell out so don’t wait!

Don’t miss your best chance to start creating the life you dream of

Wondering how 30 days can change your life?

Here is what people say about the 30 Day Challenge

Sonja Kuhn


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Liz Rivers


I can hardly believe how much I’ve achieved in the last 30 days. I have dreamed about setting up this website for years but never known how to start or had the impetus to figure it out.

Anna Sansom started, is now getting paid for her writing

Anna Sansom

I’ve produced something I wanted to do for over 18 months… I actually got on and DID IT!

Now instead of just talking about it, I’m in motion and the project can continue to evolve. The Challenge helped me to start shaping thoughts and ideas for future work directions – you can do so much in this short time!

Sarah Sixsmith created & printed a unique wallpaper design

Sarah Sixsmith

I wrote and illustrated a children’s book. The buzz I got when I had a finished book in my hands was incredible.

Alanna Freeman Adventurer Roo now available on

Alanna Freeman

I knew I wanted to be an Adventurer but I didn’t know where to start. The 30DC just stopped the over thinking and perfectionism that used to get in the way. I committed to an idea for 30 days: Mission Spain was born.

I started on the 1st and by the 30th I had an impressive wordpress site and was sitting in a plane to Spain picking up my bike from one of my Sponsors. Two days later I started a language course in Salamanca that was also sponsored, preparing myself to mount the saddle and cycle around Spain by myself for two months.

Everything was organized in 30 days and in the end I had an incredible adventure which 5000 people followed online.

Nadine Horn

Cycled 4000km around Spain, sponsored

I wasn’t too sure of my idea when I first started on the 1st day, but now I have written a book to sell online which I didn’t have 30 days ago, and I’ve been helped every step of the way by the community.

The best part was seeing what was once a vague idea in my head suddenly become a real tangible object in a single month, after months of just thinking about it and doing nothing.

Michael James

I started with the vague concept of writing a guide for handmade sellers… but ended up with a business. The feedback and encouragement of the other members made me realise: Why just launch a guide when you can actually start a business? I changed my project and finished the Challenge with a clear brand, my offer, and a basic website up and running. Now I’m really doing it!

Claire Hughes now getting paid to do what she loves at

Claire Hughes

I can’t think of another time when I have been so eager to wake up every morning and work on something for any sustained length of time. The Challenge has given me so much – a community of wonderful people and it’s spurred me on to learn so many new skills.

Helen Heery created a typeface from the handwriting of a rock poet

Helen Heery

I would love to do this again, it gives you such a big push in the right direction – particularly when you’ve paid money for it! The Challenge was worth every penny.

Chrissie Slade of Gorgeous Guineas created and packaged a specialist shampoo for dogs in 30 days

Chrissie Slade

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