The 30 Day Challenge is a one-of-a-kind experience led by John Williams & Selina Barker with 200 people around the world that will get you DOING that thing you love in just 30 days! Without quitting your job, without spending a ton of money, and even if you have no idea where to start!
Still don’t know what you’d enjoy doing? We’ll walk you through a process to generate ideas and then try them out in 30 days – so you KNOW for certain what you enjoy doing.

“Wow. Just wow.
In six years of writing for Psychologies magazine
I have done any number of goal-setting, dream-boarding, wish creating type workshops.
The 30 Day Challenge was the best ‘make it happen’ programme I have ever done.”
You know when you’re talking to someone who does something AMAZING and you get that pang of ‘hmph, I wish that were me’? Where you meet a person who is doing something that you should be doing – running that event you wish you’d thought of, or having an online business so similar to the idea you had or starting a blog that you know you could write just as well (or better) – and you think ‘I thought of that! If only I’d got to it first’.
We all have something we WISH would happen but sometimes life just gets in the way.
Well right here, right now, in THIS 30 DAY CHALLENGE you can finally make that idea happen.

I’ve produced something I wanted to do for over 18 months… I actually got on and DID IT!
Now instead of just talking about it, I’m in motion and the project can continue to evolve. The Challenge helped me to start shaping thoughts and ideas for future work directions – you can do so much in this short time!
You have an idea for something you’d like to do… maybe you scribble some notes and imagine what it would be like. You get excited…
Then between job, home and the rest of your life, it takes a back seat… and soon becomes something you’ll get to on the weekend (but that weekend never comes).
This time, things are different. This time, your project is actually going to take off.

Half way through the challenge I realised that I would like to run art workshops. I now teach weekly art classes for children at my son’s school and run workshops for Mums to explore their own creativity. I love my Art Club at school which filled with 16 kids within 24 hours. I had to add a second group which is rapidly filling up too!
It was a real eye-opener for me to see just how much I have really achieved in the 8 months following the challenge… And I am now able to confidently tell people that I am an artist. I would never have imagined that would be possible for me, but I did it and boy, does it make my heart soar!”
This here is YOUR moment - not in 3 months’ time, not next year, not in 10 years’ time when you have ‘a bit more space to think’ (hint: you won’t)… right NOW is your time.
When in a year’s time, someone turns to you and says ‘I wish I could do that thing you do but it’s just not possible for me’, THIS is the moment you’ll look back on and say ‘this is where it all began… this is where my idea finally came to life… and it only took 30 days and the only wish I have is that I’d done it even earlier‘.
We kick off 1st March – Ready to join us?
See what might be possible for you in 30 days in this 2 minute video with John and Selina.
The answer is a lot more than you think.
You don’t need to have a grand idea to take part in the 30 Day Challenge. You might not even have made up your mind what to do yet (don’t worry we’ll help you choose an idea) but the Challenge has a funny way of bringing the best out of you, and helping you to do something that REALLY excites you.
What started out as simple 30 day projects have turned into new careers, awesome events, popular blogs, published books and even businesses!

The biggest result for me was realising that if there’s something you want to do, you should at least give it a good shot. And if that thing is something that you think ‘Oh no, I couldn’t possibly do THAT…’ it’s even more rewarding in the end.”

”I found an opportunity to get paid to teach courses for others on how to make the stool. And my courses got me noticed by the BBC for a national TV programme.
And just today, the MOD paid me to teach ex soldiers how to make a bench. How did that happen!!”
Whatever your idea is, no matter how big it seems or how fuzzy it looks right now, in the 30 Day Challenge you’ll turn it into a short ‘Play Project’ that immerses you in making the most exciting bit of your idea happen right away.
We want it to be your success story that we tell next time…
What is YOUR ‘one day’ thing? That thing you tell yourself you will do ‘one day’? Whatever it is it’s about to come true. Because THIS is your one day.
We know what gets in the way of doing something you love:
End result: things don’t get rolling and nothing changes.
Then 30 days go by, then 30 months, then more, and you’re still where you were at the start.
On the 30 Day Challenge we will show you how to get over every one of these barriers – and more – once and for all.

“I promise you will find the time to work on your project. I am the world’s worst procrastinator, plus I moved house during the 30DC, have ongoing work commitments, a toddler, and a very active dog – yet I still managed to produce something I was proud of. If I can do it, so can you!”
John Williams…is best-selling author of Screw Work Lets Play. Ten years ago he left a job as senior managing consultant at Deloitte to create a new life doing what he loves.
His lifelong study of the psychology of creativity, productivity, wealth and happiness has led him to learn directly from some of the greatest experts in the world and even end up working alongside them. He has turned what he learned into startlingly simple, yet effective, tools for getting paid to do what you love.
John’s advice and programmes have appeared in The Times, The Sunday Times, The Daily Mail, Psychologies, Elle magazine, Marketing Week and more.
…is an expert on the power of play and stress-free productivity. She’s been blasting people out of what they thought they should be doing and into what they really love for over 7 years now and she loves it.
Selina has worked with the big guns such as Apple and My Space, can name chart-topping musicians among her clients and is featured in 5 best-selling career books. And she truly lives her own life as a ‘player’. In the last 2 years she has lived nomadically with her business in a bag and just 100 possessions to her name while going on adventures in the UK, South & Central America, USA, Canada and India. And she does all this while leading a play revolution as Head Coach at Screw Work Let’s Play.
We’re on a mission.
A mission to get you (and as many people as possible) doing what you love -
RIGHT HERE, RIGHT NOW.
The Screw Work Let’s Play 30 Day Challenge starts 1st March 2013.
The Challenge is a unique online experience that we know you’re going to love. It is a HUGE amount of fun. And you can take part wherever you are in the world because we’ll be connecting the movement in a global private online playground.
Here’s how it works – the 7 magic ingredients:
Don’t have a clear project idea yet or too many ideas and don’t know which to choose from? As soon as you sign up we’ll kick you off with a FREE bonus video class with John and Selina on “How to choose your 30 day project”:“How on earth did you and John get such a wonderful group of people in one place, working together, encouraging one another? I get so excited seeing all these creative people pursuing their dreams! This is an amazing experience.”
-David H
This is really where the magic happens. Imagine 200 friendly, creative people all taking the journey with you together for 30 days. You know what that means?
You don’t have to do it all on your own anymore!
Throughout the challenge you’ll be part of our private online community exclusively for the 200 of you who are out there making it happen This is where you come to:
Now you’ve got 200 people on your side. This changes everything.
Selina and John will organise a free meet-up in London and help challengers all over the world co-ordinate their own meet-ups.

John and Selina are with you every day in the challenge to supercharge your progress.
Our very own play guru, Selina Barker, will be on hand online throughout the 30 Day Challenge to cheer you on, help you when you get stuck, and keep you focussed and fired up! If you get stuck, just email Selina.
On top of that, you get:

This project has booted me into the wide blue yonder and given me incredible confidence to start really doing the things I love instead of what other people want me to do.”

Each week on the challenge we will post a recorded tutorial from one of these hard-to-reach experts to get you up to speed fast in their area of expertise. And you’ll have a chance to discuss the content online with your 200 fellow challengers.
“Ask the expert” day with website expert, Tracey RissikThis is your chance to ask all those techie questions about themes and widgets and all that stuff – and get answers from web guru, Tracey Rissik, of The Simple Web Company
If you’ve been putting off creating your own blog or website, follow the steps in this free fool-proof guide and you’ll have a new website installed and running in 20 minutes.
If you want to install your own website using WordPress, we will do it for you for FREE and throw in dozens of top quality design themes when you use our recommended hosting company. (Full details of this offer when you join the challenge)



You saying ‘yes I’m in!’ and ‘yes I’m up for making this happen’ and ‘yes, yes, yes this time I will say YES to my life!”
Our standard one-to-one coaching programme costs £997 so we created the 30 Day Challenge to bring you an incredible experience in a much more affordable form.

The 30 Day Challenge will sell out so don’t wait!
Don’t miss your best chance to make a real start on creating the life you dream of.

…worrying about lack of time, money, starting something and not finishing it, but I can’t tell you how glad I am that I signed up and followed through.
I have just finished looking at everyone’s achievements on the forum. Wow! More than once I found myself close to tears, seeing what people had achieved.
I would never have thought that so much amazing positive energy could have been generated and so many amazing projects achieved in such a short space of time.
This project has been truly life changing for so many people… myself among them.

I started with the vague concept of writing a guide for handmade sellers… but ended up with a business. The feedback and encouragement of the other members made me realise: Why just launch a guide when you can actually start a business? I changed my project and finished the Challenge with a clear brand, my offer, and a basic website up and running. Now I’m really doing it!

People noticed a change in me as I discovered a new lease of life.


I would love to do this again, it gives you such a big push in the right direction – particularly when you’ve paid money for it! The Challenge was worth every penny.

I knew I wanted to be an Adventurer but I didn’t know where to start. The 30DC just stopped the over thinking process, I took a pick and committed myself to an idea for 30 days and let it evolve, see what it can become. What are 30 days? I had nothing to lose and in the end gained experiences, skills and friendships that I could not have planned myself: Mission Spain was born.
I started on the 1st of April and on the 30th of April I had an impressive wordpress site and was sitting in a plane to Spain picking up my bike from one of my Sponsors. Two days later I started a language course in Salamanca that was also sponsored, preparing myself to mount the saddle and cycle around Spain by myself for two months. Everything was organized in 30 days and in the end I had an incredible adventure followed which 5000 people followed online.
The challenge kept my momentum going and stopped the perfectionism that used to get in the way.
The weekly summaries and checklist helped me keep track of the steps and things that would form the outline of the project, Selina’s motivation kicks reminded me of little tricks and tools to keep the momentum and the community helped me to create an amazing adventure. Now I’m ready for the next one: writing the book, Mission Spain!


I wasn’t too sure of my idea when I first started on the 1st day, but now I have written a book to sell online which I didn’t have 30 days ago, and I’ve been helped every step of the way by the community. The best part was seeing what was once a vague idea in my head suddenly become a real tangible object in a single month, after months of just thinking about it and doing nothing.